Category Archives: Tips and Tutorials

A Quick Guide To Google Analytics

Google, the best search engine ever built, has been famous for everything that it provides – free of course. It has even increased the size of the Email (G-mail) storage to 15 GB. Since then, it has started launching a huge variety of products & services, which contains 50+ online services. It was in May 2005 that Google acquired a company named Urchin Software Corporation which provided a web service called ‘Urchin on Demand’.

Henceforth, the service was renamed to Google Analytics.

Google Analytics is an excellent solution for all the website related needs, starting from the source which brought the visitors to your site to how they interacted with your website. Hence, it provides good results as to how the site should be designed/ modified so as to attract more visitors or how to do better marketing for your product online.

Features of Google Analytics:

With the special AdWords feature, Google provides more flexibility with the keywords and also provides you immediate ROI results. It also provides good suggestions as to which keywords can make the site or product more attractive.

It focuses on only those modifications (in your website) which will gain you profits. As the service is available in many languages (English, German, Spanish, Korean, etc.) there is a wider scope for improvement of the site along with the marketing campaign.

As Analytics is powered by the same server environment which runs other Google services, it can be reliably used for even top corporate projects. Also, the basic configuration is very simple. For e.g. instead of purchasing or downloading some software or script, just pasting the tracking code in the web pages directly begins the tracking. Google Analytics also provides top level summaries of conversions, traffic, engagement and aquisitions directly to you so that you don’t have to hunt for the reports.

Users can then comfortably compare keywords, revenue & basically, the performance of the website. It also provides the comparative performance reports over select time periods. For e.g. if you need to compare this weeks performance with last week’s you can very well get the entire tabular data. This service extends so much that you can tally this winter’s reports with last summer’s reports.

Google Analytics can also be used for e-commerce websites, as you can compare revenues, arrange & modify campaigns & get a whole view of the metrics.

Another very useful core feature of Google Analytics is the Funnel visualization.
Sometimes it so happens that a visitor starts exploring your site but quits in the middle. Mostly, it is due to puzzling or maze-like data or irrelevant information on the site that confuses the visitor. Google tracks the positions of the quitting & hence provides you the opportunity of modifying that particular area of the site. Google also provides you the segmented visitor report, which includes sorting of visitor information by location, by action, by new versus returning visitor, making it easier to compare the keywords and the traffic.

Geotargeting helps in tracking the location of the visitor and also gives your information about markets in various areas & their potentials. Hence, it provides you a better option of the market analysis & gives you more options of setting up or modifying your campaign in order to increase the market value of your website.

Google Analytics is free, though an ever more robust Enterprise Version is available at a cost. If you don’t have GA enabled on your website, we strongly advise you to look into signign up for an account and tagging your site, within 4 hours you can start collecting actionable intelligence about your website visitors and take action to improve performance, ranking and user experience.

Why do my page titles matter?

What is the Title Tag

The Title Tag is not a Meta Tag. The Title Tag is an HTML code that shows the words that appear at the top title bar of your browser. The Title Tag is not displayed anywhere else on the page.
It is these words or phrase that appears as the title of your page in the hyper-link listings on the search engine results. The users’ in-turn click on this hyper-link to go to your website from Search Engine Results Page (SERP).

Therefore, the significance of the Title Tag is evident as all search engines use the Title Tag to gather information about your site.

Syntax for the Title Tag is:

Head Tag
“TITLE Tag” Here you write the Title of your Page “Closed Title Tag”
Closed Head Tag

Useful Tips for Writing the Title Tag

The Title Tag plays a vital role in determining your site’s search engine rankings. One needs to pay attention to the words that appear in your Title Tag and the order in which they appear, also it’s important to remember that most search engines use a maximum of 60 chars for the title.

Title Tag announces the summary of the content appearing on the page. So In the Title Tag describing the content of the page.

You could put the product or service you are offering, in the Title Tag, instead of your firm or company’s name.

Most users search for specific products and services, not company names. If you do wish to include the site name, then you can add it at the end of the Title Tag. Having your most important keyword phrases towards the beginning of the Title Tag helps display your title in bold in the SERP (search engines results page).

Title Tags are also the text that gets captured when users bookmark your page.

Goggle usually reads about 60 characters of your Title Tag. So, leverage this length to cover prominent keywords relevant to the page. A common mistake web-masters make is to have the same Title Tag throughout the site. You must leverage different Title Tags for each page and customizing it depending on the content theme of each page.

Reduce WordPress spam without a plugin

Anyone who has ever published or managed a WordPress site knows the pain caused by those nasty SPAM bots, you’re installed some slick plugins, signed up for Akismet and even tried using a CDN service to stop those pesky bots, but they still find their way in.

Can they really be that smart? Maybe, but more likely they are using their knowledge of the WordPress core to directly target the wp-comments-post.php page directly, and passing their (sometimes entertaining) SPAM comments to your site. A simple way to remedy this is to make a slight adjustment to your .htaccess file, sorry IIS folks but this does not apply to you, though there is likely a way to port this over to your httpd.ini file.

First things first – BACK UP YOUR .HTACCESS file, a slight mistake will likely take down your site, so better have a quick backup to revert to.

Next, simply add the following lines to the document:

<IfModule mod_rewrite.c>
RewriteEngine On
RewriteCond %{REQUEST_URI} .wp-comments-post\.php*
RewriteCond %{HTTP_REFERER} !.*mywebsiteurlhere.* [OR]
RewriteCond %{HTTP_USER_AGENT} ^$
RewriteRule (.*) ^http://%{REMOTE_ADDR}/$ [R=301,L]

Oh and don’t forget to change “mywebsiteurlhere” to your domain name, otherwise your site might implode.

There is no sure fire way to stop SPAM on your site, but every bit helps and the fewer comments you have to moderate to more time you have to write for your blog.

The guys over at have some more tips on how you can secure your WP install with .htaccess, well worth the read.