Tag Archives: analytics

A Quick Guide To Google Analytics

Google, the best search engine ever built, has been famous for everything that it provides – free of course. It has even increased the size of the Email (G-mail) storage to 15 GB. Since then, it has started launching a huge variety of products & services, which contains 50+ online services. It was in May 2005 that Google acquired a company named Urchin Software Corporation which provided a web service called ‘Urchin on Demand’.

Henceforth, the service was renamed to Google Analytics.

Google Analytics is an excellent solution for all the website related needs, starting from the source which brought the visitors to your site to how they interacted with your website. Hence, it provides good results as to how the site should be designed/ modified so as to attract more visitors or how to do better marketing for your product online.

Features of Google Analytics:

With the special AdWords feature, Google provides more flexibility with the keywords and also provides you immediate ROI results. It also provides good suggestions as to which keywords can make the site or product more attractive.

It focuses on only those modifications (in your website) which will gain you profits. As the service is available in many languages (English, German, Spanish, Korean, etc.) there is a wider scope for improvement of the site along with the marketing campaign.

As Analytics is powered by the same server environment which runs other Google services, it can be reliably used for even top corporate projects. Also, the basic configuration is very simple. For e.g. instead of purchasing or downloading some software or script, just pasting the tracking code in the web pages directly begins the tracking. Google Analytics also provides top level summaries of conversions, traffic, engagement and aquisitions directly to you so that you don’t have to hunt for the reports.

Users can then comfortably compare keywords, revenue & basically, the performance of the website. It also provides the comparative performance reports over select time periods. For e.g. if you need to compare this weeks performance with last week’s you can very well get the entire tabular data. This service extends so much that you can tally this winter’s reports with last summer’s reports.

Google Analytics can also be used for e-commerce websites, as you can compare revenues, arrange & modify campaigns & get a whole view of the metrics.

Another very useful core feature of Google Analytics is the Funnel visualization.
Sometimes it so happens that a visitor starts exploring your site but quits in the middle. Mostly, it is due to puzzling or maze-like data or irrelevant information on the site that confuses the visitor. Google tracks the positions of the quitting & hence provides you the opportunity of modifying that particular area of the site. Google also provides you the segmented visitor report, which includes sorting of visitor information by location, by action, by new versus returning visitor, making it easier to compare the keywords and the traffic.

Geotargeting helps in tracking the location of the visitor and also gives your information about markets in various areas & their potentials. Hence, it provides you a better option of the market analysis & gives you more options of setting up or modifying your campaign in order to increase the market value of your website.

Google Analytics is free, though an ever more robust Enterprise Version is available at a cost. If you don’t have GA enabled on your website, we strongly advise you to look into signign up for an account and tagging your site, within 4 hours you can start collecting actionable intelligence about your website visitors and take action to improve performance, ranking and user experience.

google-analytics

Google Analytics

Having used a large number of web site visitor trackers over the years, I first approached Google Analytics some time ago, with the somewhat jaded attitude of someone who’s ‘seen it all’ or at least ‘seen most of it’. What could possibly make this particular utility stand out in such a large crowd of competitors?

But first… What is Google Analytics?

Analytics is Google’s very own visitor tracking utility, allowing webmasters to keep tabs on traffic to their site, including visitor numbers, traffic sources, visitor behaviour & trends, times spent on the site and a host of other information gathered via two pieces of JavaScript embedded in the source-code.

Unlike other free visitor trackers, which insist on displaying annoying and often amateurish badges or buttons when they are being used, Google Analytics simply runs quietly in the background, gathering the necessary information without any visible signs of its presence.

Which brings me quite neatly to Analytics’ first major plus-point; the price. What webmasters are effectively getting, is a fully fledged visitor tracking utility without all the irritations and limitations normally associated with free products of this type.

Ok, so its free, but is it any good?

Simply put: Analytics is sweet!.

The sheer depth of information gathered, really leaves very little to be desired. From search engine analysis to page views, bounce-rates and more, the available data is presented so as to give users an easy overview of the most essential elements, with the ability to ‘drill down’ to less commonly accessed or more in-depth statistics and figures.

Additionally, on the 18th of July 2007, the Google Analytics old user interface was discontinued, making way for a newer, more ergonomic look which makes reports more accessible and the interface itself more intuitive for the user.

The new Dashboard provides ‘at a glance’ visitor statistics for the previous month, as well as a graphical breakdown of your visitor’s geographical locations in the form of a world map. A pie chart clearly shows what proportion of visitors reached the site through search engines, by referral or through direct access, whereas the ‘Content Overview’ provides a list of the most commonly accessed pages.

Google Analytics, Key Features

Although Analytics boasts all the features and statistical data to be expected from a top-class keyword analysis and statistics tracker, it also features a number of additional tools which put it ahead of the most of the pack where ease-of-use and depth-of-information is concerned.

The Map Overlay

Essentially, this feature brings up a map of the world, highlighting the countries a site’s visitors stem from. Clicking on a country produces a close-up view, along with a geographical breakdown according to the region and/or city from which visitors accessed the site. This tool in itself is invaluable for all those webmasters with geo-specific sites, concentrating on a particular catchment area.

The Site Overlay

This is conceivably Google Analytics’ single most important feature from a webmaster’s or online business owner’s perspective, as it provides a hands-on view of visitor behaviour. When clicked, ‘Site Overlay’ opens the tracked web site in a new window and, after a moment’s loading time, overlays each link on the screen with a bar, containing information about clicks to the target page and goal values reached [more about goal values in a moment]. Since it allows the webmaster or site owner to navigate his or her site and see exactly how visitors flow through it, it is difficult to imagine a more effective tool than this as far as raising a site’s conversion rates is concerned.

Goals and Funnels

Unless the site being tracked is an information site which does not rely on generating sales or enquiries, conversion rates are as important as sheer visitor numbers. The ‘Goals & Funnels’ feature allows users to set up specific goals for their site, such as tracking a visitor to the ‘Thank you for your enquiry’ page for instance. It also allows the user to set up specific monetary values for each goal, and thus track the site’s financial performance and profitability during any given period of time.

The term ‘Funnels’ refers to the specific path a visitor takes to reach the goal’s target page. Since most web sites sell a number of different product ranges or feature a number of ways to enquire, all of which lead to a single ‘Thank You’ page, the funnel allows for the tracking of each individual path with a minimum of fuss.

Graphical Representations

A great many visitor trackers out there will present the collected information in a certain way, be it a list, graph, pie chart, flow-chart or whatever. Whilst all these methods of presentation are of course valid, it is nevertheless a fact that most users are different, and a pie-chart is not necessarily ideal for those users preferring to work with graphs or vice versa. Google Analytics however, allows users to choose between views on many of its reports. Although this may seem like a relatively minor point, it nevertheless makes things easier, as it allows the user to work with the view he or she is most comfortable with.

In Conclusion:

Google Analytics provides website owners and online marketers with a very effective tool for tracking website visitors and analysing taffic petterns. A great tool, period. It is in our opinion the most efficient Free website tracking solution on the market, and is definately up to par with most paid services.

Enough promotion, we like the service and find it to be an integral part of our SEO arsenal, but don’t take our word for it, try it out for yourself. Click here to sign up to Google Analytics.