WeddingDesigns.ca is a growing wedding invitation business based in the Greater Toronto Area. Specializing in custom as well as pre-designed casual, formal, or luxury wedding invitations. They also offer a variety of bridal gifts and chocolate favors.
Toronto is the core of wedding vendors in Canada, making it extremely difficult for new businesses to get noticed. Working with an existing web site our consultants had to evaluate the current online strategies of the many competitors and determine trends and pin point what the current site was lacking.
We decided to take a conventional approach and optimize the site on a page by page basis. Targeted META content tied in with search engine friendly URLs proved to be very successful. A content audit allowed our copywriter to improve key word density and relevancy. A modest Pay Per Click campaign was put in place across the major search networks to give an instant exposure while a strict link building campaign is also in place.
After a mere 2 months, page views have increased drastically while increasing the unique visitor count by 300% on average. WeddingDesigns.ca can be presently found in the top 10 results of over 50 key phrases, and search engines are now the primary referring source for traffic.