BridalListings is a Toronto and area wedding guide and directory, designed to help brides and grooms in planning and organizing their wedding. Users of the site will find in-depth articles written by industry professionals, exciting features and our discussion forums where visitors are be able to meet and chat to other brides (and grooms) about their wedding, 24 hours a day. Also featuring a local vendor directory, exclusive discounts, contests and much more.
As part of the highly competitive wedding promotion industry, it was decided that this new project should be an online venture, backed by an aggressive SEO/ SEM campaign.
This on-going project required an intuitive design with room for constant growth along with an effective online marketing strategy.
A scalable web site, designed around standard Information Architecture guidelines. The online marketing campaign involves all aspects of the World Wide Web, including social networking efforts, Pay Per Click campaigns thorough Google and Yahoo and an on going content optimization strategy.
The results speak for themselves, BridalListings.com is now in the top search results for over 200 key phrases, even though this project is only in it’s infancy stages.