Google, the best search engine ever built, has been famous for everything that it provides – free of course. It has even increased the size of the Email (G-mail) storage to 15 GB. Since then, it has started launching a huge variety of products & services, which contains 50+ online services. It was in May 2005 that Google acquired a company named Urchin Software Corporation which provided a web service called ‘Urchin on Demand’.
Henceforth, the service was renamed to Google Analytics.
Google Analytics is an excellent solution for all the website related needs, starting from the source which brought the visitors to your site to how they interacted with your website. Hence, it provides good results as to how the site should be designed/ modified so as to attract more visitors or how to do better marketing for your product online.
Features of Google Analytics:
With the special AdWords feature, Google provides more flexibility with the keywords and also provides you immediate ROI results. It also provides good suggestions as to which keywords can make the site or product more attractive.
It focuses on only those modifications (in your website) which will gain you profits. As the service is available in many languages (English, German, Spanish, Korean, etc.) there is a wider scope for improvement of the site along with the marketing campaign.
As Analytics is powered by the same server environment which runs other Google services, it can be reliably used for even top corporate projects. Also, the basic configuration is very simple. For e.g. instead of purchasing or downloading some software or script, just pasting the tracking code in the web pages directly begins the tracking. Google Analytics also provides top level summaries of conversions, traffic, engagement and aquisitions directly to you so that you don’t have to hunt for the reports.
Users can then comfortably compare keywords, revenue & basically, the performance of the website. It also provides the comparative performance reports over select time periods. For e.g. if you need to compare this weeks performance with last week’s you can very well get the entire tabular data. This service extends so much that you can tally this winter’s reports with last summer’s reports.
Google Analytics can also be used for e-commerce websites, as you can compare revenues, arrange & modify campaigns & get a whole view of the metrics.
Another very useful core feature of Google Analytics is the Funnel visualization.
Sometimes it so happens that a visitor starts exploring your site but quits in the middle. Mostly, it is due to puzzling or maze-like data or irrelevant information on the site that confuses the visitor. Google tracks the positions of the quitting & hence provides you the opportunity of modifying that particular area of the site. Google also provides you the segmented visitor report, which includes sorting of visitor information by location, by action, by new versus returning visitor, making it easier to compare the keywords and the traffic.
Geotargeting helps in tracking the location of the visitor and also gives your information about markets in various areas & their potentials. Hence, it provides you a better option of the market analysis & gives you more options of setting up or modifying your campaign in order to increase the market value of your website.
Google Analytics is free, though an ever more robust Enterprise Version is available at a cost. If you don’t have GA enabled on your website, we strongly advise you to look into signign up for an account and tagging your site, within 4 hours you can start collecting actionable intelligence about your website visitors and take action to improve performance, ranking and user experience.